Just last year, almost every SEO conversation centered on Google. Now, Grok and other large language models are the first place people ask for product recommendations, especially on X (formerly Twitter). Instead of clicking through ten blue links, users ask a question and trust a single AI-generated answer or a short list of recommended brands.
That means your visibility lives or dies in those few lines of output. If your brand isn’t cited in Grok’s response, you don’t exist at the moment of decision – regardless of your Google rankings.
Grok has exploded onto the AI scene with over 30 million monthly active users worldwide. That traction means more people are turning to Grok not just for chat, but for answers to questions they used to type into search engines. And unlike ChatGPT, Grok is deeply integrated with X’s real-time data, making it particularly influential for trending topics, product recommendations, and brand discovery.
Grok rank tracking is also notably more expensive than ChatGPT or Perplexity tracking, and very few platforms offer it in their starter plans. The cost ranges from $64/month (Cairrot) to $499/month (AIclicks Business), so choosing the right tool matters for your budget.
This guide covers the 7 best Grok tracking tools available right now, with their main uses, key features, pricing, and honest assessments.
7 Best Grok Tracking Tools in 2026
Use this comparison table to match each tool to your needs and budget quickly.
| Tool | Overview | Use Case | Pricing |
| Rankability | Enterprise citation analytics with Grok-specific signals, xAI social tracking, freshness monitoring, and white-label agency reports. | Enterprise teams and agencies need competitor monitoring, actionable playbooks, and branded client reporting. | From $149/mo |
| AthenaHQ | Strategy-focused platform with competitor impersonation, citation engine (ACE), and real-time monitoring across 8 major LLMs, including Grok. | Well-funded agencies and enterpriseswantg bleeding-edge competitive intelligence and GA4 attribution. | From $295/mo |
| Cairrot | WordPress plugin with Grok tracking add-on, AI readiness scoring, technical SEO auditing, and benchmarking for 20+ LLM crawlers. | WordPress-centric sites want integrated Grok tracking with the most affordable entry point on the market. | From $64/mo |
| LLMrefs | Multi-LLM tracker covering Grok, ChatGPT, Gemini, Claude with keyword-level visibility, citation reports, and 20+ country support. | Brands needing cross-platform AI visibility with weekly trends and international coverage beyond Grok alone. | From $79/mo |
| Peec AI | Clean, modular dashboards with pay-per-engine pricing. Grok is available as an add-on alongside ChatGPT, Perplexity, and AI Overviews. | Teams wanting simple, focused Grok monitoring without enterprise complexity, with unlimited seats and agency-friendly reporting. | From $99/mo |
| AI Rank Checker | Pay-per-check wallet system with unlimited keywords across Grok and 5 other LLMs. No subscription required. | Startups, consultants, and SMBs need cost-effective one-off audits or occasional Grok visibility checks. | Pay-per-check |
| AIclicks | All-in-one AI visibility platform with prompt-level monitoring, citation intelligence, and geo/language audits across Grok and 5+ other AI engines. | Agencies and brands want deep Grok visibility with actionable optimization recommendations and multi-engine dashboards. | From $39/mo |
1. Rankability
Enterprise-grade Grok analytics with xAI social signals and actionable playbooks
Rankability focuses on Grok-specific signals, including brand and link presence, source mapping, freshness tracking, and social signals from X (formerly Twitter). Its actionable playbooks guide teams through rapid optimization, making it ideal for enterprises focused on improving Grok rankings quickly and systematically.
The platform’s white-label reporting and share-of-voice visualization help agencies demonstrate tangible progress to clients. Its deep integration withXAI’ss social signals gives it a unique edge for brands where X/Twitter presence influences Grok’s citation behavior.
Main Uses
- Monitoring brand and link presence within Grok answers with Grok-specific signal tracking.
- Tracking freshness signals to identify when Grok updates its citation preferences
- Using actionable playbooks for guided, step-by-step Grok optimization
- Generating white-label branded reports for client presentations and stakeholder updates
- Analyzing xAI social signals from X to understand their impact on Grok visibility
Key Features
- Deep Grok integration with xAI social signal tracking
- Freshness monitoring for ranking change detection
- Actionable optimization playbooks
- White-label reporting with share-of-voice visualization
- Multi-engine coverage (Grok, ChatGPT, Gemini, Claude, Perplexity, DeepSeek)
Pricing
SEO Specialist at $149/month (2 users, 20 content optimizers). SEO Expert at $249/month (5 users, 40 optimizers). SEO Master at $449/month (10 users, 80 optimizers). Enterprise plans on request. Annual discounts include 2 months free.
Try it here: Visit Rankability.
2. AthenaHQ
Bleeding-edge competitive intelligence with real-time monitoring across 8 LLMs
Backed by AI experts from Google and DeepMind, AthenaHQ carries technical sophistication and positions itself as more than just a tracker. It focuses on aggressive, strategy-focused features designed to give well-funded teams a competitive edge in the race for AI dominance.
Its Competitor Impersonation tool reverse-engineers rival strategies within AI search, while the proprietary Athena Citation Engine (ACE) optimizes for and tracks citations within LLM responses, including Grok. GA4 integration ties Grok visibility directly to traffic data.
Main Uses
- Running real-time monitoring across 8 major LLMs, including Gro,k with prompt volume intelligence
- Reverse-engineering competitor strategies using Competitor Impersonation analysis
- Tracking citations with the proprietary Athena Citation Engine (ACE) technology
- Tying Grok visibility to traffic data through GA4 integration
- Running unlimited competitor monitoring to reveal share-of-voice gaps
Key Features
- Multi-LLM coverage across 8 engines, including Grok
- Competitor Impersonation for reverse-engineering rival AI strategies
- Athena Citation Engine (ACE) for citation optimization
- GA4 integration for traffic attribution
- AI-generated optimization actions and prompt volume intelligence
Pricing
Self-Serve at $295/month (3,500 credits across 8 LLMs). Growth at $545/month (10,000 credits). Enterprise at $2,000+/month custom. Extra credits are $1000 per 1,250.
Try it here: Visit AthenaHQ.
3. Cairrot
Most affordable Grok entry point with WordPress-native integration
Cairrot is a WordPress plugin designed for Grok and 20+ other LLM crawlers. It specializes in AI readiness scoring and technical SEO, with benchmarking and competitor analysis features. For WordPress-centric sites, it offers the most cost-effective path to Grok tracking on the market.
What makes Cairrot uniquely accessible is its pricing structure. While its Starter plan begins at $39.99/month, Grok tracking is available as a $25/month add-on – meaning you can start tracking Grok for a total of $64/month. No other tool offers Grok tracking at this price point.
Main Uses
- Tracking Grok visibility and 20+ other LLM crawlers directly from WordPress admin
- Scoring AI readiness of your pages with technical SEO diagnostics
- Benchmarking against competitors with integrated analysis features
- Identifying technical barriers preventing Grok from crawling and citing your content
- Getting the most affordable Grok tracking entry point on the market
Key Features
- WordPress-native plugin with easy installation
- AI readiness scoring for Grok and 20+ LLM crawlers
- Technical SEO diagnostics and benchmarking
- Competitor analysis within the WordPress dashboard
- Grok tracking as an affordable $25/month add-on
Pricing
Starter at $39.99/month with Grok available as a $25/month add-on (total $64/month for Grok tracking). Premium tiers with expanded features and crawlers. Free tier available with limited functionality.
Try it here: Visit Cairrot.
4. LLMrefs
Multi-LLM keyword tracking across Grok, ChatGPT, Gemini, and 20+ countries
LLMrefs is a generative AI search analytics tracker that monitors visibility of keywords across Grok, ChatGPT, Gemini, Claude, and other major platforms. Unlike prompt-level trackers, it focuses on keyword-based visibility, making it familiar for SEO professionals transitioning to AI search monitoring.
With support for 20+ countries and 10+ languages, LLMrefs is particularly valuable for international brands. Its unlimited domains and projects in paid plans make it agency-friendly, and weekly trend reporting provides actionable data for iterating on Grok visibility.
Main Uses
- Tracking keyword-level visibility across Grok, ChatGPT, Gemini, Claude, and other major LLMs
- Monitoring citations and mentions at the brand and keyword level with weekly trend reports
- Managing unlimited domains and projects across 20+ countries and 10+ languages
- Identifying keyword gaps where competitors appear in Grok but you don’t
- Exporting data in CSV format for integration with existing SEO workflows
Key Features
- Multi-LLM keyword tracking (not locked to a single platform)
- Citation and mention reports at the brand and keyword level
- 20+ country and 10+ language support
- Unlimited domains/projects in paid plans
- Weekly trend updates with CSV exports and competitor gap insights
Pricing
Free plan for one keyword with limited models and monthly reports. Pro at $79/month for 50 keywords across major AI engines with weekly trends and CSV exports. Custom Enterprise pricing for unlimited tracking.
Try it here: Visit LLMrefs
5. Peec AI
Modular, pay-per-engine dashboards with unlimited seats
Peec AI takes a modular approach to Grok tracking. Instead of forcing you to pay for every AI engine, it lets you purchase only the platforms relevant to your audience. Grok is available as an add-on alongside ChatGPT, Perplexity, AI Overviews, Gemini, Claude, and DeepSeek.
The platform prioritizes clean, no-bloat dashboards and agency-friendly reporting. All plans include unlimited seats, making it cost-effective for larger teams. Its focused simplicity means teams can pull competitive insights the same afternoon they sign up.
Main Uses
- Monitoring brand visibility in Grok with modular pay-per-engine pricing
- Creating clean, structured reports for clients and stakeholder presentations
- Sharing dashboards with unlimited team members at no additional per-user cost
- Tracking branded and non-branded prompts across selected AI engines
- Getting fast onboarding with competitive insights available the same day
Key Features
- Modular pricing – pay only for engines you need
- Grok is available as an add-on alongside 6 other AI engines
- Unlimited seats across all plans
- Agency-friendly reporting and data exports
- Clean, deliberately simple interface design
Pricing
Starter at €89/month (25 prompts, ~2,250 AI answers, unlimited seats). Pro at €199/month (100 prompts). Enterprise at €499+/month (300+ prompts). Grok and other engines are available as modular add-ons. Up to 15% yearly discounts.
Try it here: Visit Peec AI.
6. AI Rank Checker
Pay-per-check Grok audits with zero subscription commitment
AI Rank Checker offers the most flexible pricing model in the category. Instead of monthly subscriptions, it uses a wallet-based pay-per-check system: top up your balance and only pay when you run keyword checks. Funds never expire, there are no contracts, and it supports unlimited keywords across Grok and five other major LLM engines.
This makes it the most practical option for startups, consultants running occasional audits, and businesses that want to validate Grok visibility without committing to ongoing subscriptions. The interface is straightforward with instant results.
Main Uses
- Running one-off Grok visibility audits without subscription commitment
- Checking unlimited keywords across Grok, ChatGPT, Gemini, Claude, Perplexity, and Copilot
- Generating audit-style reports for client presentations or internal reviews
- Validating whether Grok is picking up your content before committing to a full tracking platform
- Scaling usage up or down based on actual need with pay-as-you-go pricing
Key Features
- Wallet-based pay-per-check system (no subscriptions, funds never expire)
- Unlimited keywords across 6 major LLM engines, including Grok
- Instant results with a straightforward interface
- Cost-efficient for occasional use and audits
- No contracts or minimum commitments
Pricing
Flexible pay-per-check wallet system. Top up any amount, pay only when you run checks. No subscription required. Supports ChatGPT, Gemini, Claude, Perplexity, Copilot, and Grok.
Try it here: Visit AI Rank Checker
7. AIclicks
The premier platform built specifically for Grok and LLM search realities.
AIclicks is the all-in-one AI visibility platform offering prompt-level monitoring, multi-engine dashboards, and citation intelligence. It gives unparalleled insight into where and how your brand appears in Grok’s AI-generated answers, with actionable recommendations and geo/language audit capabilities that make it the go-to tool for brands serious about their AI search presence.
One e-commerce client used AIclicks to monitor their Grok exposure across “best gifts,” “holiday deals,” and “trusted stores” prompts. By adding reviews, updating schema, and refreshing comparison tables, they increased their visibility rate from 22% to 64% in six weeks.
Main Uses
- Tracking exact prompts and brand mentions across Grok, ChatGPT, Gemini, Perplexity, Copilot, and Claude simultaneously
- Mapping citation intelligence to identify which top domains and URLs Grok cites for your topics
- Running geo and language audits to test Grok visibility across different markets and languages
- Getting actionable next steps baked into the dashboard – from schema fixes to review acquisition
- Building prompt libraries organized by clusters and auditing where you win or lose
- Generating AI-optimized content designed to win Grok citations with credible references
Key Features
- Prompt-level monitoring across 6+ AI engines, including Grok
- Citation intelligence with domain and URL-level tracking
- Geo and language audits for multi-market visibility
- Actionable recommendations with prioritized next steps
- Competitor benchmarking and share-of-voice tracking
- Slack integration and real-time alerts for visibility shifts
Pricing
Starter at $39/month (promotional; regular $79/month) with 20–50 tracked prompts and basic ChatGPT/Perplexity monitoring. Pro at $189/month. Business at $499/month with Grok, Claude, unlimited seats, and agency features. Free 7-day trial available.
Try it here: Visit AIclicks
What Makes Content Get Cited by Grok?
Understanding how Grok selects sources helps you actively improve your position. Based on real campaign data and multiple tracking platforms, Grok tends to favor content that:
- Leads with answer-first sections. The intro should answer a prompt directly so Grok can lift a paragraph as-is. One idea per section, clear and liftable.
- Uses structured, liftable blocks. Tables, lists, comparison grids, and clean HTML with clear headings. Grok prefers blocks that look like ready-made snippets.
- Has strong external corroboration. Earn citations from G2, Capterra, Trustpilot, and refresh placements often. Reddit and X threads are particularly influential for Grok.
- Is technically accessible to AI crawlers. Use server-side rendering, keep XML sitemaps fresh, and avoid blocking Grok bots in robots.txt.
- Carries strong social signals on X. Grok’s deep integration with X means your presence on the platform directly influences citation probability.
- Stays consistently fresh. Regular updates to statistics, dates, and examples signal that the content is maintained and reliable.
Key insight: Grok’s ranking signals differ significantly from Google’s. Social signals from X, real-time data freshness, and conversational content structure matter more than traditional backlink profiles and keyword density.
Final Thoughts
Grok visibility isn’t hype – it’s the next frontier in how people discover products and services. With over 30 million monthly active users and deep integration with X’s real-time data, Grok is rapidly becoming a primary discovery channel that brands can’t afford to ignore.
The brands that win in AI search treat Grok tracking as an ongoing feedback loop: monitor, adjust, and ship improvements regularly. One client doubled their prompt visibility just by updating FAQs and fixing SSR issues flagged in an audit.
Don’t wait for organic AI traffic to happen by chance. Pick a tool from this list, measure your Grok visibility, address gaps, and claim the answers you want to own – start tracking your Grok presence today.
What makes Grok different from other AI search engines for tracking purposes?
Grok, built by xAI and integrated directly into X (formerly Twitter), has a unique advantage: real-time access to the massive conversational data stream on X. Unlike ChatGPT or Gemini, which primarily rely on web-crawled content, Grok synthesizes current events, public sentiment, and trending discussions to provide responses that are often more timely and opinionated.
Can I track Grok visibility using the same tools I use for ChatGPT?
Some multi-platform AI tracking tools do cover Grok alongside ChatGPT, though Grok support varies widely. AIclicks covers Grok as part of its 6+ LLM tracking suite. Semrush includes Grok in its AI Visibility Toolkit.
What practical steps can I take to improve my brand’s visibility in Grok?
To boost Grok visibility, focus on these strategies: (1) Maintain an active, authoritative presence on X with regular posts, threads, and engagement in your industry’s conversations. (2) Ensure your website has fresh, well-structured content with clear schema markup and FAQ sections. (3) Build third-party mentions on review sites, Reddit, and industry publications that Grok’s web-crawling component can access.
How much do Grok tracking tools cost compared to traditional SEO tools?
Grok tracking tools generally fall into three pricing tiers: Budget options like Promptmonitor and AI Rank Checker offer Grok tracking from as low as $19-29/mo or on a pay-per-use basis. Mid-range platforms, including AIclicks ($39-$189/mo), Orchly.ai, and LLMrefs, provide multi-engine coverage, including Grok with more robust dashboards and competitor benchmarking.
Is Grok visibility really worth tracking, or is it still too early?
Grok is no longer an experimental platform. With 30+ million monthly active users, over 4 million iOS app downloads per day at peak, and deep integration into X’s ecosystem of tech-savvy, influential early adopters, Grok represents a legitimate discovery channel.
