Best 7 Tools for Monitoring AI Overviews in 2026

AI Overviews have fundamentally changed how users interact with Google Search. Instead of scrolling through ten blue links, searchers now receive AI-generated summaries at the top of results pages, synthesizing information from multiple sources into a single answer. According to recent studies, AI Overviews appear in roughly 30–60% of search queries, depending on the vertical, and when they do, the top organic result loses up to 34.5% of its clicks.

For businesses that depend on search traffic, this shift creates an urgent visibility gap. Traditional rank trackers can tell you where you rank in the organic results, but they cannot tell you whether your brand appears inside AI Overviews, how prominently you are cited, or what information the AI is surfacing about your business. With over 1.6 billion people now using AI-assisted search monthly, monitoring your presence in AI Overviews is no longer optional.

The challenge is that AI Overviews behave differently from organic results. They pull from multiple sources, synthesize content dynamically, and can change from query to query. Standard SEO tools were never designed to track this layer. A new category of monitoring tools has emerged to fill this gap, offering real-time tracking, citation analysis, sentiment monitoring, and actionable optimization insights.

This guide compares the seven best tools for monitoring AI Overviews in 2026. Each tool takes a different approach, from content optimization platforms to enterprise-grade visibility suites, so you can find the right fit for your budget, team size, and monitoring needs.

Best 7 Tools for Monitoring AI Overviews in 2026

Tool	Overview	Use Case	Pricing
thruuu	A content optimization platform that analyzes up to 100 SERP results to track AI Overview appearances and content gaps.	Content teams optimizing for AI: Overview citations through SERP analysis	Free (10 credits); Starter $19/mo; Pro $49/mo; Agency $99/mo
SE Ranking	All-in-one SEO platform with built-in AI visibility tracking across 6 AI platforms including Google AI Overviews.	Teams wanting AI Overview tracking integrated into a full SEO suite	Essential $52/mo; Pro $95/mo; Business $207/mo (annual)
Peec AI	Specialized AI search analytics built by ex-Google and DeepMind engineers for marketing teams.	Mid-market marketing teams needing clean AI visibility dashboards	Starter €89/mo (25 prompts); Pro €199/mo; Enterprise €499+/mo
Profound	Enterprise-grade AI citation platform tracking 10+ AI engines with SOC 2 Type II compliance.	Fortune 500 brands and enterprises with strict security requirements	Starter $99/mo; Growth $399/mo; Enterprise custom
Scrunch	Agent Experience Platform (AXP) focused on technical GEO optimization and machine-readable content.	Enterprise growth teams with technical rendering and crawlability issues	Explorer $100/mo; Growth $500/mo; Enterprise custom
Nimt.ai	Budget-friendly Swedish startup offering AI visibility tracking across ChatGPT, Gemini, Claude, and Perplexity.	DTC and ecommerce brands on a budget needing sentiment tracking	Free (limited); Starter $79/mo; Pro $179/mo; Enterprise custom
Mentions. so	Lightweight answer engine optimization platform built by a seasoned SEO agency.	Startups and small teams getting started with AI visibility monitoring	Budget-friendly; contact for pricing

1. thruuu

Content optimization meets AI Overview intelligence – analyze up to 100 SERP results to understand what earns AI citations.

thruuu is a content optimization platform designed for SEO professionals who want to understand exactly what Google’s AI Overviews are pulling from and why. Unlike monitoring-only tools, thruuu takes a content-first approach: it analyzes up to 100 SERP results per query, maps out AI Overview appearances, identifies content gaps, and generates data-driven briefs to help you create content that earns citations. The platform is built around a flexible credit system, making it accessible for freelancers, agencies, and in-house teams alike.

Main Uses

• Analyze AI Overview appearances across target keywords at scale
• Generate content briefs based on what AI Overviews are actually citing
• Identify content structure patterns that trigger AI Overview inclusion
• Cluster keywords to find AI Overview opportunities across topic groups
• Audit existing pages for AI Overview optimization gaps

Key Features

• SERP Analyzer → Analyzes up to 100 results per query, extracting AI Overview data, People Also Ask, featured snippets, and content structure patterns.
• AI Overview Monitoring → Tracks which keywords trigger AI Overviews, what sources are cited, and how content is structured within the AI-generated answers.
• Content Brief Generator → Creates optimization briefs based on actual SERP data, including word count targets, heading structures, and topics that AI Overviews reference.
• Keyword Clustering → Groups keywords by SERP similarity and AI Overview overlap, helping you build topic clusters that maximize AI visibility.
• Page Audit → Evaluates existing content against top-ranking pages and AI Overview sources to identify specific optimization opportunities.

Pricing

thruuu uses a credit-based system where 1 credit equals 1 SERP analysis, 5 credits equals one content brief, and 50 credits covers 1,000-keyword clustering. Credits roll over with an active subscription, and annual plans receive a 30% discount.

• Free: 10 credits per month, basic SERP analysis
• Starter ($19/month): 75 credits, full SERP analyzer, and content briefs
• Pro ($49/month): 250 credits, keyword clustering, page audit, priority support
• Agency ($99/month): 700 credits, team collaboration, white-label reports

Try it here: https://thruuu.com/

2. SE Ranking

The all-in-one SEO platform that added AI visibility tracking without charging extra – covering six AI platforms, including Google AI Overviews.

SE Ranking is a comprehensive SEO platform used by over one million professionals worldwide. What sets it apart in this category is that AI visibility tracking comes included in its Pro and Business plans at no additional cost, rather than being sold as a separate add-on. The platform tracks your brand’s presence across six AI platforms: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, and ChatGPT Search. For teams already using an all-in-one SEO suite, SE Ranking eliminates the need for a separate AI monitoring subscription.

Main Uses

• Track AI Overview appearances alongside traditional organic rankings in one dashboard
• Monitor brand visibility across six major AI platforms simultaneously
• Compare AI visibility trends against competitors over time
• Identify which content formats and structures earn AI citations
• Run comprehensive site audits that factor in AI search readiness

Key Features

• AI Results Tracker → Monitors brand mentions and citation frequency across ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, and ChatGPT Search with historical trend data.
• Unified Dashboard → Combines traditional rank tracking, AI visibility metrics, backlink data, and site audit results in a single interface.
• Competitive Intelligence → Benchmarks your AI visibility against competitors, showing who appears in AI Overviews for your target keywords and how often.
• Content Optimization → Provides content editor tools and on-page SEO recommendations informed by both traditional and AI search ranking factors.
• 14-Day Free Trial → Full access to all features, including AI tracking, no credit card required.

Pricing

All prices reflect annual billing. AI Results Tracker is included in Pro and Business plans at no additional cost.

• Essential ($52/month): Core SEO tools, rank tracking, site audit, backlink monitoring
• Pro ($95.20/month): Everything in Essential plus AI Results Tracker, content tools, API access
• Business ($207.20/month): Full suite with expanded limits, white-label reports, and team management

Try it here: https://seranking.com/

3. Peec AI

Built by ex-Google and DeepMind engineers – specialized AI search analytics that marketing teams actually enjoy using.

Peec AI is a purpose-built AI search analytics platform founded in 2022 by a team with deep roots in Google and DeepMind. The platform focuses exclusively on helping marketing teams understand and improve their visibility inside AI-generated answers. It tracks brand mentions across ChatGPT, Perplexity, and Google AI Overviews, with Gemini, Claude, and AI Mode available as add-ons. Peec AI distinguishes itself with clean, intuitive dashboards, sentiment analysis, and support for over 115 languages, making it a strong choice for mid-market and international teams.

Main Uses

• Track brand visibility and citation frequency across major AI search platforms.
• Analyze sentiment and positioning of brand mentions in AI-generated answers.
• Benchmark AI visibility performance against direct competitors
• Monitor AI search trends across 115+ languages for international campaigns
• Generate reports that connect AI visibility to marketing strategy decisions

Key Features

• AI Visibility Tracking → Monitors brand presence across ChatGPT, Perplexity, and Google AI Overviews with prompt-level granularity and historical trend data.
• Sentiment Analysis → Measures how AI platforms characterize your brand (positive, negative, neutral) and compares sentiment against competitors.
• Competitor Benchmarking → Shows where competitors appear in AI-generated answers for your target queries and identifies gaps in your coverage.
• Multi-Language Support → Tracks AI visibility across 115+ languages, essential for global brands monitoring regional AI search behavior.
• GDPR Compliant → European-based platform with full GDPR compliance, 7-day free trial, and data residency within the EU.

Pricing

Pricing is prompt-based. Each plan includes tracking across core platforms, with Gemini, Claude, and AI Mode available as paid add-ons.

• Starter (€89/month): 25 prompts, 3 AI platforms, basic dashboards, email support
• Pro (€199/month): 100 prompts, competitor benchmarking, sentiment analysis, priority support
• Enterprise (€499+/month): Custom prompt volume, dedicated account manager, API access, custom integrations

Try it here: https://peec.ai/

4. Profound

The enterprise heavyweight – tracking 10+ AI engines with SOC 2 compliance, $23.5M in funding, and 1 billion+ daily citations analyzed.

Profound is the most comprehensive AI citation platform on the market, designed for enterprise brands that need maximum coverage and security. Founded in 2024 with $23.5 million in funding, the platform tracks over 10 AI engines and processes more than one billion citations daily. Profound’s Conversation Explorer provides access to over 200 million real user prompts, giving brands unprecedented insight into how people actually interact with AI about their products and industry. It is one of the few platforms that functions as both a monitoring and content creation tool, making it a true read-write platform for AI visibility.

Main Uses

• Monitor AI citations across 10+ engines, including Google AI Overviews, ChatGPT, Perplexity, and more.
• Explore 200M+ real user prompts to understand how customers ask about your category.
• Create AI-optimized content workflows based on citation data and competitive gaps.
• Track agent-driven traffic and attribute AI referrals through GA4 integration.
• Satisfy enterprise security requirements with SOC 2 Type II compliance

Key Features

• Conversation Explorer → Database of 200M+ real user prompts lets you discover exactly what questions people are asking AI about your brand and competitors.
• Agent Analytics → Tracks AI agent-driven traffic patterns, measuring how citations translate into actual site visits and conversions.
• Multi-Engine Tracking → Covers 10+ AI platforms simultaneously, from major search assistants to emerging AI engines, with real-time citation monitoring.
• Content Workflows → Goes beyond monitoring to offer AI-informed content creation tools, making it a read-write platform rather than read-only.
• GA4 Integration → Connects AI visibility data directly to Google Analytics 4, enabling attribution of AI-driven traffic to specific content and campaigns.

Pricing

Profound’s pricing reflects its enterprise positioning. Lower tiers have limited AI engine coverage.

• Starter ($99/month): 50 prompts, ChatGPT only, basic dashboards
• Growth ($399/month): 100 prompts, 3 AI engines, Conversation Explorer, content workflows
• Enterprise (custom pricing): Unlimited engines, SOC 2 compliance, dedicated support, custom integrations, GA4 integration

Try it here: https://www.tryprofound.com/

5. Scrunch

The Agent Experience Platform – making your website machine-readable so AI engines can actually find, understand, and cite your content.

Scrunch takes a fundamentally different approach to AI visibility. While most tools focus on monitoring what AI says about you, Scrunch focuses on fixing why AI engines might not cite you in the first place. Their Agent Experience Platform (AXP) creates a machine-readable content layer on top of your existing website, ensuring that AI crawlers can properly access, parse, and understand your content. Backed by $19 million in funding and trusted by over 500 brands, Scrunch is built for technical growth teams dealing with JavaScript rendering issues, crawl blockages, and content accessibility problems that prevent AI engines from indexing their pages.

Main Uses

• Diagnose technical barriers preventing AI engines from crawling and citing your content
• Create machine-readable content layers that improve AI engine comprehension of your pages
• Track visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews
• Analyze AI bot traffic patterns through Cloudflare integration
• Optimize technical infrastructure to maximize AI-driven signups and conversions

Key Features

• Agent Experience Platform (AXP) → Creates a machine-readable content layer on your site, resolving JavaScript rendering, dynamic content, and crawl accessibility issues for AI bots.
• Bot Traffic Analytics → Integrates with Cloudflare to analyze AI bot crawl patterns, showing which AI engines visit your site, how often, and what they access.
• Multi-Platform Monitoring → Tracks citations and visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews in a unified dashboard.
• Technical GEO Optimization → Identifies and fixes technical issues that prevent AI engines from properly indexing your content, going beyond content optimization to infrastructure optimization.
• SOC 2 Type II Compliant → Enterprise-grade security certification, suitable for regulated industries and large organizations.

Pricing

Scrunch offers a 17% discount for annual prepayment. Additional users cost $25 per month each.

• Explorer ($100/month): 100 prompts, ChatGPT monitoring only, basic visibility tracking
• Growth ($500/month): 700 prompts, all LLM platforms, AXP features, Cloudflare integration
• Enterprise (custom pricing): Custom prompt volume, dedicated implementation support, advanced API access

Try it here: https://scrunch.com/

6. Nimt.ai

The budget-friendly underdog – a Swedish startup offering AI visibility tracking at a fraction of the cost of enterprise alternatives.

Nimt.ai is a Swedish startup based in Helsingborg that has carved out a niche as the most affordable dedicated AI visibility tracking tool on the market. Despite its lean size and €360K pre-seed funding, the platform delivers surprisingly robust functionality: it tracks brand visibility across ChatGPT, Gemini, Claude, and Perplexity, offers sentiment analysis, and covers 105 countries in any language. What makes Nimt.ai particularly appealing for smaller teams is its automatic prompt generation feature, which analyzes your website’s topics and creates relevant monitoring prompts without requiring manual setup.

Main Uses

• Track AI visibility across ChatGPT, Gemini, Claude, and Perplexity on a limited budget
• Monitor brand sentiment in AI-generated answers across 105 countries
• Auto-generate monitoring prompts based on your website’s topics and categories
• Benchmark share of voice against competitors in AI search results
• Get started with AI monitoring without enterprise-level budgets or technical expertise

Key Features

• AI Share of Voice → Measures your brand’s share of AI-generated mentions relative to competitors, providing a clear visibility percentage across platforms.
• Sentiment Tracking → Analyzes whether AI platforms describe your brand positively, negatively, or neutrally, with trend tracking over time.
• Auto-Prompt Generation → Scans your website and automatically creates relevant AI monitoring prompts, eliminating the manual work of figuring out what queries to track.
• Global Coverage → Tracks AI visibility across 105 countries and any language, useful for DTC and ecommerce brands with international audiences.
• 7-Day Free Trial → Full platform access for seven days, allowing teams to evaluate AI tracking capabilities before committing.

Pricing

Nimt.ai offers the lowest entry point among dedicated AI visibility tools, making it accessible for startups and small businesses.

• Free (limited): Basic visibility tracking with limited prompt volume and features
• Starter ($79/month): 20 prompts, all AI platforms, sentiment analysis, competitor tracking
• Pro ($179/month): 80–500 prompts, advanced analytics, priority support, team access
• Enterprise (custom): Custom prompt volumes, dedicated support, API access, custom integrations

Try it here: https://www.nimt.ai/

7. Mentions.so

Built by an SEO agency that practices what it preaches – a lightweight answer engine optimization platform for teams just getting started.

Mentions.so is an answer engine optimization platform built by Contact Studios, a well-established SEO agency. This origin gives it a practical, practitioner-first design sensibility: the tool focuses on making AI visibility monitoring approachable rather than overwhelming. The interface is clean and lightweight, offering AI-powered prompt suggestions, visibility tracking, and basic sentiment monitoring. While it lacks the depth and scale of enterprise platforms like Profound or Scrunch, Mentions.so serves as an excellent entry point for startups and small teams that want to start tracking their AI visibility without a steep learning curve or major budget commitment.

Main Uses

• Get started with AI visibility monitoring without enterprise complexity
• Track brand mentions across major AI search platforms
• Receive AI-powered prompt suggestions for monitoring relevant queries
• Monitor competitor visibility in AI-generated answers
• Generate basic reports for stakeholders on AI search performance

Key Features

• AI Prompt Suggestions → Uses AI to recommend relevant monitoring prompts based on your brand and industry, reducing the manual setup required to start tracking.
• Visibility Tracking → Monitors how often your brand appears in AI-generated search results across major platforms, with basic trend tracking over time.
• Competitor Monitoring → Tracks competitor mentions alongside your brand, showing relative visibility positioning in AI answers.
• Lightweight Interface → Clean, intuitive design that prioritizes simplicity over feature density, making it accessible for non-technical marketing teams.
• Agency-Built Reliability → Developed by a working SEO agency (Contact Studios), ensuring the tool reflects real-world practitioner needs rather than theoretical feature sets.

Pricing

Mentions.so positions itself as a budget-friendly entry point for AI visibility monitoring. Pricing is not publicly listed on their website, reflecting an agency-style approach where plans may be tailored to individual needs.

• Pricing: Contact Mentions. so directly for current plans and pricing. Positioned as budget-friendly for startups and small teams.

Try it here: https://mentions.so/

How to Choose the Right AI Overview Monitoring Tool

Selecting the right tool depends on your budget, team size, technical requirements, and how deep you need to go with AI visibility monitoring. Here is a framework to help you decide:

Factor	What to Consider	Best Fit
Budget	Entry-level ($79–$100/mo) vs. mid-market ($199–$399/mo) vs. enterprise ($500+/mo)	Budget: Nimt.ai or thruuu. Mid: Peec AI or SE Ranking. Enterprise: Profound or Scrunch
Platform Coverage	Some tools track only ChatGPT; others cover 6–10+ AI engines simultaneously	Max coverage: Profound (10+). Balanced: SE Ranking (6 platforms). Single focus: Explorer tiers
Use Case	Monitoring-only vs. content creation vs. technical optimization	Monitor: Peec AI. Content: through or Profound. Technical: Scrunch
Team Size	Solo marketer vs. agency vs. enterprise team with compliance needs	Solo: Mentions. so or Nimt.ai. Agency: thruuu. Enterprise: Profound or Scrunch
Integration Needs	Standalone AI tool vs. part of a full SEO suite	Full suite: SE Ranking. Standalone: any dedicated AI tool
Security	SOC 2, GDPR, or HIPAA compliance requirements	SOC 2: Profound or Scrunch. GDPR: Piece AI. Standard: others

What Makes Content Get Cited in AI Overviews

Understanding what AI Overviews look for when selecting sources can help you optimize your content for inclusion. Here are the key factors that influence whether your content gets cited:

• Direct, comprehensive answers → AI Overviews favor content that directly answers the query in a clear, structured format. Pages that get to the point quickly and cover the topic thoroughly are more likely to be cited.
• Authoritative sourcing and E-E-A-T → Content from recognized experts, established publications, and sites with strong backlink profiles is prioritized. First-hand experience and demonstrated expertise increase citation likelihood.
• Structured data and clear formatting → Pages with proper heading hierarchies, schema markup, FAQ sections, and logically organized content are easier for AI to parse and cite.
• Freshness and regular updates → AI Overviews tend to cite recently updated content over outdated pages, especially for topics where accuracy changes over time.
• Technical accessibility → If AI crawlers cannot access your content due to JavaScript rendering issues, bot blocking, or slow load times, your pages will not be considered regardless of quality.

Frequently Asked Questions

What are AI Overviews and why should I track them?

AI Overviews are AI-generated summaries that appear at the top of Google Search results, pulling information from multiple sources. They appear in 30–60% of queries and reduce clicks on organic results by up to 34.5%. Tracking them ensures you know whether your brand is being cited, how it is positioned, and what you need to optimize.

How are these tools different from traditional SEO tools like Ahrefs or Semrush?

Traditional SEO tools track your organic rankings in the standard ten blue links. AI Overview monitoring tools track whether your brand appears inside AI-generated answers, which exist as a separate layer above organic results. Most traditional tools do not capture this data, though some, like SE Ranking, have added AI tracking features.

Which tool is best for a small business with a limited budget?

Nimt.ai offers the lowest dedicated entry point at $79 per month with multi-platform tracking. thruuu’s free tier with 10 credits is another option for content-focused teams. Mentions. So is also positioned as budget-friendly. For teams already paying for SEO tools, SE Ranking includes AI tracking in its Pro plan without extra cost.

How long does it take to see results from AI visibility optimization?

Most teams see initial data within the first week of setup, as these tools immediately start tracking your current visibility. Improving your actual citation rate through content optimization typically takes four to twelve weeks, depending on your domain authority, content quality, and the competitiveness of your industry.

Do I need separate tools for different AI platforms?

No. Most tools in this guide track multiple AI platforms from a single dashboard. SE Ranking covers six platforms, Profound tracks ten or more, and even entry-level tools like Nimt.ai monitor ChatGPT, Gemini, Claude, and Perplexity. The main exception is lower-tier plans that may limit you to ChatGPT only.

Final Thoughts

AI Overviews have created a new visibility layer that traditional SEO tools were never designed to track. Whether your brand appears in these AI-generated answers, how prominently it is cited, and what information is being surfaced about your business are questions that now directly impact your search traffic and revenue.

The seven tools in this guide cover the full spectrum of needs and budgets. thruuu excels at content-first optimization, SE Ranking offers the best value for teams wanting AI tracking within a full SEO suite, and Peec AI provides the cleanest dashboards for mid-market marketing teams. Profound and Scrunch serve enterprise needs with maximum coverage and security, while Nimt.ai and Mentions. So make AI visibility monitoring accessible for smaller teams and startups.

The most important step is choosing one and starting. AI Overviews are not a trend that will reverse. The brands that invest in monitoring and optimizing for AI search now will have a significant advantage over those that wait.