You optimized every page. Your domain authority is climbing. Google loves you. And yet – your brand is vanishing from the conversations that actually drive purchasing decisions.

Here’s the uncomfortable reality: Microsoft Copilot is reshaping how millions of people discover, evaluate, and choose products – and your entire SEO stack is blind to it.

When a user asks Copilot,, “What’s the best project management tool for remote teams?” it doesn’t return ten blue links. It generates a conversational, citation-backed answer that names two or three brands – and if yours isn’t one of them, you don’t exist at that decision-making moment.

This isn’t a niche concern. Microsoft Copilot is deeply embedded across the entire Microsoft ecosystem – Bing Search, Edge browser, Windows, Microsoft 365 apps like Word, Excel, Outlook, and Teams. That’s over a billion potential touchpoints.

According to multiple industry studies, LLM-referred traffic converts at 5x to 11x higher rates compared to organic Google traffic. These aren’t casual browsers – they’re high-intent users asking specific questions.

Traditional SEO tools were engineered for keyword positions and blue links. They can’t see whether Copilot is citing your content. That’s exactly why Copilot rank tracking tools exist. This guide covers the 7 best ones, organized with their main uses, key features, current pricing, and honest assessments.

7 Best Copilot Rank Tracking Tools in 2026

Use this comparison table to quickly match each tool to your needs and budget.

Tool	Best For	Copilot Depth	Multi-Platform	Key Differentiator	Starting Price
AIclicks	All-in-one AI visibility	High	ChatGPT, Gemini, Perplexity, Copilot, Claude, Grok	Prompt-level audits + citation intelligence	From $39/mo
Otterly AI	Budget-conscious brands	Moderate–High	ChatGPT, Gemini, Copilot, AI Overviews	GEO auditing + 25+ on-page factors	From $29/mo
Keyword.com AI	Solopreneurs & small biz	Moderate	ChatGPT, Perplexity, Copilot + traditional	Entry-level AI + classic keyword tracking	From $24/mo
Nightwatch	Hybrid traditional + AI	Moderate	Copilot, ChatGPT, Gemini + traditional	Classic SEO + AI visibility bridge	From $39/mo
Rankability	Enterprise multi-market	High	Copilot, ChatGPT, Gemini, Claude, Perplexity	White-label reports + volatility tracking	From $149/mo
SE Ranking AI	Enterprise global brands	Moderate–High	Copilot, multiple AI + traditional	Comprehensive integrations at scale	From $65/mo

1. AIclicks

The all-in-one AI visibility platform built for Copilot and beyond

AIclicks was purpose-built to solve what existing rank trackers miss. Legacy SEO tools can’t reliably detect AI search results or the signals behind Copilot citations, so AIclicks engineered a platform that can. It excels at tracking brand visibility across multiple AI search engines simultaneously, with particular focus on Copilot, providing actionable intelligence on how brands are represented in AI responses.

Its prompt audit feature has become particularly valuable for teams looking to quickly assess their standing across Copilot and identify immediate optimization opportunities. The citation intelligence layer maps which domains Copilot cites most frequently for your topic clusters, telling you where to build partnerships, improve content, or compete directly for citation share.

Main Uses

• Tracking prompt-level brand visibility across Copilot, ChatGPT, Gemini, Perplexity, Claude, and Grok simultaneously
• Mapping citation sources to understand which domains Copilot trusts for your topic clusters
• Building and managing prompt libraries of the exact questions your audience asks
• Running competitor benchmarking to see exactly where rivals are cited, and you aren’t
• Getting prioritized optimization recommendations – from LLMs.txt to Wikipedia presence
• Generating AI-optimized content designed to win LLM citations with credible references

Key Features

• Comprehensive tracking across 6+ AI engines, including Copilot
• AI visibility dashboards with citation intelligence
• Prompt library management and competitor benchmarking
• Actionable content optimization recommendations
• AI-optimized content creation with built-in references
• Exportable reporting with agency-friendly features

Pricing

Starter plan at $39/month (promotional; regular $79/month) with 20–50 tracked prompts. Pro plan at $189/month. Business plan at $499/month with unlimited seats and agency features. Free trial available.

Try it here: Visit AIclicks

2. Otterly AI

Budget-friendly AI visibility monitoring with GEO auditing

Otterly AI has emerged as a notable player in the Copilot rank tracking space, offering visibility monitoring across multiple AI engines at an accessible price point. The tool addresses the growing need for brands to monitor their presence in AI search results without breaking the budget.

While not as feature-rich as premium alternatives, Otterly AI delivers essential metrics that help teams understand how their content performs in AI responses. The GEO audit tool analyzes 25+ on-page factors to reveal what’s holding your site back from earning more citations, going beyond surface-level tracking into diagnostic territory.

Main Uses

• Monitoring brand mentions and citations across Copilot, ChatGPT, Gemini, and AI Overviews
• Running GEO audits with 25+ on-page factor analysis to diagnose citation gaps
• Tracking the brand visibility index over time to report progress to stakeholders
• Identifying which specific URLs from your domain are being cited by AI engines
• Monitoring sentiment to understand how AI responses frame your brand
• Simulating AI crawlers to diagnose why Copilot might be skipping your content

Key Features

• Multi-engine coverage at accessible pricing starting at $29/month
• GEO (Generative Engine Optimization) auditing with 25+ factors
• Proprietary brand visibility index
• Link citation tracking and sentiment monitoring
• Share of Voice tracking across AI platforms
• Crawler simulation for AI engine diagnostics

Pricing

Lite plan at $29/month (15 prompts). Standard plan at $189/month (100 prompts). Premium plan at $489/month (400 prompts). Pro plan at $989+/month (1,000 prompts). Gemini tracking is available as a $99 add-on.

Try it here: Visit Otterly AI.

3. Keyword.com AI

AI visibility tracking layered on top of familiar keyword workflows

Keyword.com AI represents the bridge between traditional keyword rank tracking and the new AI search visibility landscape. Rather than requiring a completely separate tool, it layers Copilot and AI engine monitoring on top of the keyword tracking workflow most SEOs already know.

If you are already tracking keywords for Google, adding AI visibility monitoring feels natural rather than requiring a new mental model. The integrated traditional + AI view shows Google positions and AI citation data in a single dashboard.

Main Uses

• Adding AI visibility tracking to existing keyword monitoring workflows without switching tools
• Viewing Google positions and AI citation data in a single integrated dashboard
• Monitoring how content performs in Copilot alongside ChatGPT and Perplexity
• Tracking basic brand mentions across AI-generated content responses
• Scaling keyword-based tracking with flexible volume-based pricing

Key Features

• Familiar keyword-first workflow with an AI layer on top
• Integrated traditional + AI dashboard view
• Entry-level AI tracking across Copilot, ChatGPT, and Perplexity
• Flexible keyword-based pricing model
• Add-on credits for AI visibility monitoring

Pricing

Starting at approximately $24/month for basic tracking. Add-on credits for AI visibility monitoring across AI Overviews, Perplexity, and ChatGPT. Premium features like competitor benchmarking and sentiment analysis are available via support.

Try it here: Visit Keyword.com.

4. Nightwatch

Hybrid traditional SEO and AI visibility tracking in one platform

Nightwatch distinguishes itself by bridging the gap between traditional SEO tools and emerging AI rank tracking. This hybrid approach makes it particularly valuable for agencies and SMBs that need to monitor both conventional search rankings and AI search results, including Copilot-generated responses, without running separate toolstacks.

The platform has evolved from its roots in classic SEO to incorporate comprehensive AI visibility tracking capabilities. Its client-facing reports and dashboards are among the most polished in the category – a genuine advantage when presenting to stakeholders.

Main Uses

• Monitoring traditional search rankings alongside AI visibility in Copilot, ChatGPT, and Gemini from one dashboard
• Combining pinpoint local rank tracking (ZIP code level) with AI search monitoring
• Creating polished, client-facing visual reports and dashboards for stakeholder presentations
• Tracking performance across multiple geographic markets for both traditional and AI search
• Consolidating traditional SEO and AI visibility reporting without doubling the tool budget

Key Features

• True hybrid traditional + AI tracking in one dashboard
• Local SEO + AI visibility combined (ZIP code precision)
• Premium visual dashboards for client-facing reports
• Global multi-market monitoring capabilities
• AI tracking add-on with sentiment, share of voice, and citation data

Pricing

Starting at $39/month for 250 keywords (50 websites, 5 competitors, unlimited seats, and reports). AI Tracking add-on at $99/month for 100 prompts across ChatGPT and Gemini, including sentiment, share of voice, citations, and generative rankings. Higher tiers offer 500+ prompts.

Try it here: Visit Nightwatch.

5. Rankability Analyzer

Enterprise-grade citation analytics with white-label agency reporting

Rankability Analyzer positions itself as the enterprise-grade solution for organizations with sophisticated requirements. Where simpler tools show if you’re cited, Rankability digs into the mechanics – which sources Copilot trusts, how citation patterns shift over time, and what drives volatility in AI answers.

Its purpose-built crawlers emulate Copilot’s prompt and grounding workflow, showing exactly where and why your brand gets mentioned. The white-label reporting capabilities are a genuine time-saver for agencies managing multiple accounts.

Main Uses

• Running deep citation analytics with crawlers that emulate Copilot’s prompt + grounding workflow
• Monitoring citation volatility to identify when Copilot updates its citation preferences
• Generating fully branded, white-label reports for client presentations
• Tracking visibility across Copilot, ChatGPT, Gemini, Claude, Perplexity, DeepSeek, and Google AI Overviews
• Setting up advanced alerts when citation patterns shift, or competitors gain ground
• Getting content optimization recommendations to improve citation probability

Key Features

• Purpose-built Copilot crawlers for citation intelligence
• Volatility tracking and advanced alerting systems
• White-label agency reports (PDF, CSV, branded dashboards)
• Broadest AI engine coverage (7+ platforms)
• Content optimization recommendations
• Multi-market monitoring capabilities

Pricing

SEO Specialist plan at $149/month (2 users, 20 content optimizers). SEO Expert plan at $249/month (5 users, 40 optimizers). SEO Master plan at $449/month (10 users, 80 optimizers). Enterprise plans available on request. Annual discounts include 2 months free.

Try it here: Visit Rankability.

6. SE Ranking AI

Comprehensive SEO platform with integrated AI visibility layer

SE Ranking has evolved from a traditional SEO suite into a platform that incorporates AI visibility tracking alongside its existing keyword, backlink, and competitive analysis capabilities. For organizations already invested in SE Ranking’s ecosystem, the AI layer adds Copilot monitoring without requiring a separate tool stack.

Its positioning suggests a tool designed for organizations operating at scale, with features that extend beyond basic visibility tracking to include advanced alerting mechanisms for AI responses and integration capabilities.

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Main Uses

• Integrating AI visibility tracking natively with existing keyword research and backlink monitoring
• Tracking AI search performance across different geographic regions, languages, and market segments
• Receiving automated notifications when AI visibility shifts for tracked prompts
• Managing large keyword portfolios and multiple client accounts at scale
• Syncing AI visibility data with analytics platforms and team collaboration systems

Key Features

• AI visibility is natively integrated with the full SEO suite
• Multi-market and multi-language monitoring
• Advanced alerting and automation for AI visibility shifts
• Scalable architecture for enterprise keyword volumes
• Comprehensive third-party integrations

Pricing

Essential plan starting at $65/month (scalable by keywords). Pro plan at $119/month. Business plan at $259+/month. AI visibility features are available across all plans.

Try it here: Visit SE Ranking.

7. Peec AI

Clean, no-bloat AI visibility dashboards for agencies

Peec AI takes the opposite approach from all-in-one platforms. Instead of trying to be everything, it delivers focused AI search analytics through a deliberately simple interface – clean dashboards, essential metrics, and agency-friendly reporting without feature overload.

The simplicity is the point. Peec shows you what you need – where your brand appears in Copilot and other AI responses, how often, and who’s competing with you – without burying insights under layers of analytics. Teams report pulling competitive insights the same afternoon they create an account.

Main Uses

• Monitoring brand visibility across Copilot, ChatGPT, Perplexity, and AI Overviews with minimal setup
• Creating client reports and exporting data without complex configuration
• Getting specialized AI reporting metrics beyond basic mention counts
• Onboarding quickly and pulling competitive insights the same afternoon
• Sharing dashboards with unlimited team seats at no additional per-user cost

Key Features

• Deliberately simple, no-bloat interface design
• Multi-engine monitoring (Copilot, ChatGPT, Perplexity, AI Overviews)
• Unlimited seats across all plans
• Agency-friendly reporting and data exports
• Fast onboarding with minimal configuration

Pricing

Starter plan at $99/month (25 prompts, 2,250 AI answers, unlimited seats). Pro plan at $212/month (100 prompts). Enterprise plan at $530+/month (300+ prompts). Up to 15% yearly discounts. Additional LLMs like Gemini are available for extra fees.

Try it here: Visit Peec AI

What Makes Content Get Cited by Copilot?

Tracking your rank is only half the equation. Understanding why Copilot cites certain sources helps you actually improve your position. Based on analysis from multiple tracking platforms and real campaign data, Copilot tends to favor content that:

• Leads with direct answers. Pages that answer in the first sentence win over pages that bury the answer under fluff.
• Uses structured formatting. Tables, numbered lists, FAQ sections, and clear H2/H3 hierarchies make content easier for AI to parse.
• Comes from authoritative domains. Copilot’s Bing foundation means it weighs domain authority and trustworthiness heavily.
• Is indexed and crawlable by Bing. Submit sitemaps through Bing Webmaster Tools and use IndexNow for rapid indexing.
• Gets mentioned externally. Reddit threads, G2 reviews, Trustpilot profiles, directory listings, and Wikipedia references signal credibility.
• Stays fresh. Regular updates – even small ones – signal that a page is maintained and reliable.

The key insight: Copilot doesn’t rank pages the way Google does. Backlink counts and keyword density matter far less than clarity, structure, and external authority signals.

What’s Best For you

The shift from “ranking on Google” to “being cited by AI” isn’t coming – it’s already here. Microsoft Copilot’s deep integration across Windows, Edge, Bing, and the entire Microsoft 365 ecosystem makes it one of the highest-reach AI surfaces in existence.

With LLM-referred traffic converting at 5–11x the rate of traditional organic search, the brands being cited in these AI-generated answers have a compounding advantage over those that aren’t.

The good news: the tools to measure and optimize this are accessible right now. Whether you start with a $29/month entry point like Otterly AI or invest in the full prompt-level intelligence of AIclicks, the critical first step is the same – start measuring your AI visibility today.

Pick a tool. Set up tracking for your top prompts. Run your first audit this week. The data will tell you exactly where you stand – and more importantly, where your competitors are quietly winning the recommendations you’re not even seeing.