Your Google Rankings Mean Nothing If Perplexity Ignores You

Here is an uncomfortable truth: you could rank #1 on Google for your most important keyword and still be completely invisible in Perplexity AI.

We discovered this the hard way. One of our SaaS clients dominated Google for “best project management software,” but when we asked Perplexity the same question, they were nowhere to be found. Not in the citations. Not in the answer. Completely absent.

Meanwhile, a competitor with half their domain authority appeared in every single Perplexity response.

The difference? The competitor was tracking their AI visibility and optimizing for it. Our client was flying blind.

7 Best Perplexity Rank Tracking Tools

Here is a snapshot of the tools we will cover in detail:

Tool	Starting Price	Free Tier	Platforms	Best For
Otterly.AI	$29/mo	14-day trial	6+ platforms	Agencies
Peec AI	€99/mo	Limited trial	3+ platforms	SMBs
Profound	$499/mo	Apply for access	10+ platforms	Enterprise
Rankability AI	Bundled	Free trial	9+ platforms	Content teams
AIclicks.io	$39/mo	Refund guarantee	5+ platforms	SaaS teams
Scrunch AI	Custom	Demo only	5+ platforms	Enterprise
Rankscale AI	$20/mo	Credit-based	4 platforms	Budget teams

01. Otterly.AI

The All-in-One AI Search Visibility Platform

Website: otterly.ai

Otterly.AI is a comprehensive AI search monitoring and optimization platform trusted by over 15,000 SEO and marketing professionals.

The platform automatically tracks brand mentions and website citations across six major AI search platforms: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Microsoft Copilot. What sets Otterly apart is its focus on actionable GEO (Generative Engine Optimization) insights rather than just raw data.

The platform captures the exact AI responses over time, storing the full text exactly as users see it. This makes it easy to understand how AI actually talks about your brand, how the wording changes week over week, and when competitors start appearing or disappearing from answers.

Otterly includes a GEO Audit tool that analyzes 25+ on-page factors to reveal what is holding your site back from earning more citations. The platform also offers workspace management for agencies, a Looker Studio connector for custom reporting, and unlimited team members on most plans.

Main Uses

• Track brand mentions across 6+ AI platforms with daily updates
• Monitor website citation frequency and placement in AI answers
• Benchmark your Share of Voice against competitors
• Run GEO audits to identify optimization gaps
• Generate white-label reports for agency clients
• Discover AI-relevant search prompts with the keyword research tool

Key Features

• Brand Visibility Index scoring system
• Domain ranking and citation analysis dashboard
• GEO audit with 25+ on-page optimization factors
• Looker Studio connector for custom reporting
• Workspace management for multiple clients
• AI keyword research tool included in all plans

Pricing

• Lite: $29/mo (15 prompts)
• Standard: $189/mo (100 prompts)
• Premium: $489/mo (400 prompts)
• Enterprise: Custom pricing
• Free tier: 14-day free trial

Platforms Covered

ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot

Best For

Marketing agencies and teams wanting comprehensive multi-platform AI visibility tracking with strong reporting capabilities and workspace management

Visit Otterly.AI to get started.

02. Peec AI

Clean, Fast AI Visibility Analytics from Berlin

Website: peec.ai

Peec AI is a Berlin-based AI search analytics platform that has quickly gained traction among marketing teams, raising approximately 7 million euros in funding within five months of launch. The platform focuses on delivering clean, intuitive dashboards that make AI visibility data accessible without overwhelming users with complexity.

Peec tracks how brands appear across ChatGPT, Perplexity, and Google AI Overviews, with additional platforms like Gemini and AI Mode available as add-ons. The platform emphasizes real-time reporting by region and AI assistant, allowing brands to see visibility differences across markets.

One standout feature is its automatic prompt generation: Peec analyzes your website content and automatically generates relevant tracking prompts based on what you offer. This eliminates the guesswork of figuring out which queries to monitor. Peec also provides competitor benchmarking that shows your visibility percentage and industry ranking side-by-side with rivals.

The platform offers unlimited user seats on all tiers, making it cost-effective for larger teams. Within four months of launch, Peec reached approximately 650,000 euros in annual recurring revenue with 1,000+ marketing teams using the platform.

Main Uses

• Track branded vs non-branded prompt visibility separately
• Monitor competitor citations and mentions in real-time
• Measure Share of Voice percentage in AI responses
• Identify which content types get cited most by LLMs
• Export agency-ready reports with white-labeling options
• Benchmark your industry visibility ranking vs competitors

Key Features

• Daily data refresh across all tracked platforms
• Competitor benchmarking with side-by-side dashboards
• Sentiment analysis for brand mentions in AI answers
• Unlimited user seats included on all pricing tiers
• Auto-generates relevant tracking prompts from website content
• Clean, intuitive interface designed for quick strategic insights

Pricing

• Starter: 99 EUR/mo (25 prompts, 2,250 AI answers)
• Pro: 212 EUR/mo (100 prompts)
• Enterprise: 530+ EUR/mo (300+ prompts)
• Free tier: Limited free trial available

Platforms Covered

ChatGPT, Perplexity, Google AI Overviews (Gemini, AI Mode as paid add-ons)

Best For

Growing startups and SMBs want reliable AI visibility tracking with an intuitive interface and without enterprise-level complexity or pricing

Visit Peec AI to get started.

03. Profound

Enterprise-Grade GEO Platform for Fortune 500 Brands

Website: tryprofound.com

Profound is a specialized Generative Engine Optimization platform that has positioned itself as the first ‘read/write’ marketing platform for AI, specifically built for Fortune 500 brands that want to dominate AI commerce. Backed by $58.5 million in funding, including a $35 million Series B led by Sequoia, Profound processes over 5 million citations daily, tracks 4 million+ crawler visits, and handles 1 million+ prompts across 18 countries and 20+ languages.

The platform operates on a unique ‘read/write’ model: it does not just monitor AI visibility but actively helps optimize content for AI-generated answers.

Profound’s Conversation Explorer feature provides real-time insight into AI answer engine search volumes and patterns, revealing what customers are actually asking across platforms. The platform tracks visibility across 10+ AI engines, including ChatGPT (with GPT-5.2 tracking as of December 2025), Perplexity, Gemini, Copilot, Claude, and Google AI Overviews.

Profound Workflows is an automation layer that streamlines content operations, while the Personas feature lets you see AI responses through different audience segments. The platform is SOC 2 Type II compliant with SSO integration, meeting Fortune 500 security requirements. Enterprise clients have reported up to 700% increases in AI referrals, with six-figure revenue generated directly from AI recommendations.

Main Uses

• Track AI citations across 10+ platforms in 18 countries
• Analyze conversation intent and demand patterns with Conversation Explorer
• Monitor AI crawler visits to your content with Agent Analytics
• Build automated content workflows with Profound Workflows
• Benchmark Share of Voice at enterprise scale
• Ensure compliance with SOC 2 Type II certification

Key Features

• Conversation Explorer for AI search volume insights
• Processes 100M+ AI queries monthly across 18 countries
• Multi-language support covering 20+ languages
• Agent Analytics with Akamai CDN integration
• Personas feature for audience segment visibility
• SSO, SOC 2 Type II, and enterprise security features

Pricing

• Lite: $499/mo (4 AI engines, 200 prompts, all-time data history)
• Enterprise: Custom pricing (full suite, APIs, dedicated support)
• Free tier: Apply for access (enterprise review process)

Platforms Covered

ChatGPT (GPT-5.2), Perplexity, Gemini, Microsoft Copilot, Google AI Overviews, Claude, DeepSeek, Grok

Best For

Large enterprises and Fortune 500 brands requiring comprehensive AI visibility with compliance, global scale, and deep analytics capabilities

Visit Profound to get started.

04. Rankability AI Analyzer

Action-Oriented AI Visibility with Content Optimization

Website: rankability.com

Rankability AI Analyzer is part of a broader SEO and content optimization platform built by Nathan Gotch’s team. What distinguishes it from pure monitoring tools is its focus on actionable insights rather than just dashboards of data.

The platform tracks brand presence across nine major AI platforms: ChatGPT, Perplexity, Gemini, Claude, DeepSeek, Microsoft Copilot, Google AI Overviews, Google AI Mode, and Grok. Rather than showing you that visibility dropped, Rankability tells you exactly what to fix. The platform analyzes what works in AI answers and provides specific recommendations for improvement.

The AI Analyzer integrates with Rankability’s other tools, including the AI Content Optimizer and AI SEO Writer, allowing teams to move from insight to action without switching platforms. This means you can identify a content gap in Perplexity answers and immediately create optimized content to fill it.

The platform includes citation source analysis, showing not just if you appear but which of your pages get cited most. Competitor share-of-voice monitoring reveals where rivals are winning and losing. According to Rankability’s analysis of over 30 AI search visibility tools, the average market price is $337 per month, making their bundled approach potentially more cost-effective for teams needing both tracking and optimization.

Main Uses

• Track brand presence across 9+ AI platforms simultaneously
• Get clear optimization recommendations, not just data reports
• Monitor citation share vs competitors on a weekly basis
• Identify content gaps that AI models are currently skipping
• Export white-label reports for client presentations
• Optimize content for AI citation directly within the platform

Key Features

• Real-time alerts when visibility changes significantly
• Actionable fix recommendations built into the dashboard
• Integrates with Rankability content optimization tools
• Citation source analysis showing which pages get cited
• Competitor share-of-voice monitoring and benchmarking
• All-in-one SEO + GEO platform under single subscription

Pricing

• Included: Included with Rankability membership
• Details: Bundled with AI Content Optimizer and AI SEO Writer tools
• Free tier: Free trial available

Platforms Covered

ChatGPT, Perplexity, Gemini, Claude, DeepSeek, Microsoft Copilot, Google AI Overviews, AI Mode, Grok

Best For

Marketers and content teams who want AI visibility tracking combined with actionable content optimization capabilities in a single integrated platform

Visit Rankability AI Analyzer to get started.

05. AIclicks.io

Prompt-Level Visibility with Geo Audits

Website: aiclicks.io

AIclicks.io was built by a team obsessed with how people discover brands through ChatGPT and other LLMs. The platform offers prompt-level visibility tracking, meaning you see exactly which questions trigger your brand and which do not.

This granularity is valuable because the same brand might appear for ‘best CRM for startups’ but be completely absent from ‘affordable CRM software.’ AIclicks includes geo audits for multi-market brands, showing how AI visibility varies by region and language. This matters because Perplexity and ChatGPT can give different answers based on user location.

The Content Gap Finder identifies prompts you do not yet own and provides structured recommendations like building a Wikipedia presence or updating landing pages. A standout feature is GA4 integration that ties actual website visits back to LLM referrers, with a ready-made segment for ChatGPT, Perplexity, and beyond.

This closes the loop between visibility and actual traffic, proving ROI. The platform also includes a Write Content module for generating AI-optimized content assets ready to boost new prompt clusters. Brand governance features let you lock in branding, tone, and target market so optimizations align with business goals.

AIclicks works with SaaS teams tracking positions for queries like ‘best CRM for freelancers’ and retail brands discovering they are left out of Perplexity’s recommendations despite ranking #1 in Google.

Main Uses

• Track visibility at the individual prompt level across LLMs
• Run geo audits to see visibility differences by market
• Analyze citation sources referenced by AI in answers
• Find content gaps with the Content Gap Finder tool
• Connect GA4 to track actual LLM referral traffic and conversions
• Generate AI-optimized content with Write Content module

Key Features

• Prompt Library Management organized by cluster
• Geo and model-specific audits for multi-market brands
• Competitor benchmarking with citation source analysis
• GA4 integration for traffic attribution from LLMs
• Brand governance controls for tone and targeting
• Built-in content creation module for optimization

Pricing

• Starter: $39/mo (promotional rate, regular $79, 20-50 prompts)
• Pro: $189/mo (expanded prompts and LLM coverage)
• Business: $499/mo (unlimited seats, full agency features)
• Free tier: Full refund guarantee for any reason

Platforms Covered

ChatGPT, Perplexity, Google Gemini, Microsoft Copilot, Google AI Overviews

Best For

Digital marketers and SaaS teams want detailed prompt-level insights with content creation capabilities and traffic attribution

Visit AIclicks.io to get started.

06. Scrunch AI

Enterprise GEO Platform with Agent Experience

Website: scrunch.ai

Scrunch AI is an enterprise-focused GEO platform that positions itself around the concept of ‘Agent Experience Platform’ (AXP), recognizing that AI agents are increasingly mediating the relationship between brands and customers.

The platform offers SOC 2 Type II compliance and SSO integration, meeting the security requirements that large organizations and regulated industries demand. Scrunch tracks citation patterns and sentiment at enterprise scale, providing deep research and analytics on how AI platforms interpret your brand and industry.

The dashboards are more complex than consumer-focused tools but offer extremely valuable insights for teams doing serious AI visibility work. A typical data refresh cycle is every three days, which balances freshness with stability for enterprise reporting.

Tried Scrunch vs Profound for AI Search
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The platform supports multi-brand portfolio tracking, making it suitable for holding companies or agencies managing diverse brand portfolios under strict compliance requirements. Scrunch also provides detailed AI answer analysis showing exactly how different models describe your business, what keywords trigger your visibility, and how competitors appear in the same answers.

For organizations with substantial digital marketing budgets and strict compliance needs, Scrunch AI delivers enterprise-grade features that consumer tools cannot match.

Main Uses

• Monitor AI visibility for enterprise brand portfolios
• Track citation patterns and sentiment at scale
• Ensure compliance with SOC 2 Type II requirements
• Analyze AI agent interactions with your brand
• Generate detailed reports for C-suite stakeholders
• Integrate with SSO for enterprise security

Key Features

• Agent Experience Platform (AXP) methodology
• SOC 2 Type II compliance certification
• SSO integration for enterprise security
• 3-day data refresh cycle for stable reporting
• Citation pattern and sentiment analysis
• Multi-brand portfolio tracking capabilities

Pricing

• Enterprise: Custom pricing (enterprise sales process)
• Free tier: Demo available upon request

Platforms Covered

ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini

Best For

Large enterprises and agencies with strict compliance requirements, multi-brand portfolios, and need for enterprise-grade security features

Visit Scrunch AI to get started.

07. Rankscale AI

Affordable Daily AI Tracking for Growing Teams

Website: rankscale.ai

Rankscale AI has established itself as a pioneering platform for the ‘AI-first web,’ offering daily AI search monitoring at a fraction of the cost of enterprise competitors. While many tools update weekly, Rankscale refreshes data daily, giving teams fresher insights into the volatile world of AI answers.

The platform tracks brand visibility across ChatGPT, Claude, Perplexity, and Google AI Overviews, providing comprehensive citation analysis and competitive benchmarking. A unique feature is the AI Readiness Score, which audits your website to identify what might be holding you back from AI citations. This goes beyond just tracking to actively helping you understand why you might not be appearing.

The brand dashboard provides a consolidated overview of performance and key metrics, with KPIs like Visibility Score and Average Position tracked over time with breakdowns by topic and AI engine. Rankscale has earned strong reviews, with a 4.8/5 average score on SourceForge. Marketing analytics leaders have praised it as ‘incredibly valuable’ and ‘ahead of the game’ for understanding brand appearance in AI search.

SEO experts highlight its user experience, noting it makes it easy to identify actionable improvements. The credit-based pricing model starting at $20/month makes it the most affordable serious option in the market, ideal for budget-conscious teams wanting to experiment with AI visibility tracking before committing to larger investments.

Main Uses

• Track brand visibility with daily monitoring updates
• Run AI Readiness Score audits on your website
• Monitor competitor visibility side-by-side
• Analyze citation sources and patterns
• Track sentiment across AI responses
• Export data for team collaboration and reporting

Key Features

• Daily tracking refresh (not weekly like competitors)
• AI Readiness Score website audit tool
• Brand dashboard with competitor comparison views
• Citation analysis showing source tracking
• Sentiment monitoring across platforms
• Credit-based pricing for flexible usage

Pricing

• Essential: $20/mo (120 credits, 480 AI responses, 10 audits)
• Pro: $99/mo (25 brand dashboards, 4,800 responses, 50 audits)
• Enterprise: ~$780/mo (extreme usage, custom)
• Free tier: Credit-based flexible entry, no commitment

Platforms Covered

ChatGPT, Claude, Perplexity, Google AI Overviews

Best For

Budget-conscious teams, solo SEOs, and startups wanting reliable daily AI tracking without enterprise pricing commitments

Visit Rankscale AI to get started.

Pricing by Budget Tier

Not sure which tool fits your budget? Here is how they stack up:

Budget Tier	Monthly Cost	Recommended Tools	Best Use Case
Starter	$20-$50	Rankscale AI, AIclicks.io	Testing AI visibility tracking
Growth	$99-$200	Peec AI, Otterly.AI, Rankability	Scaling visibility efforts
Agency	$200-$500	Otterly.AI, AIclicks.io	Managing multiple clients
Enterprise	$500+	Profound, Scrunch AI	Global scale with compliance

The Numbers That Should Worry You

Perplexity AI now has over 22 million monthly active users, a 50% increase from 2024. Query volume hit 780 million in May 2025 alone. The platform is valued at $20 billion with projected revenue of $656 million by the end of 2026.

But here is the number that matters most: LLM traffic converts at 1.66% compared to just 0.15% from traditional search. That is an 11x improvement in conversion rate, according to Microsoft Clarity research from November 2025.

People who find your brand through AI answers are significantly more qualified and ready to act. They have already received a curated recommendation. The AI has essentially pre-sold them on considering your solution.

The question is: are you being recommended?

Why Traditional SEO Tools Cannot Help You Here

Google Search Console, Semrush, and Ahrefs were built for a different era. They excel at tracking keyword rankings in traditional search results with blue links and snippets.

But Perplexity does not work that way.

Perplexity uses a retrieval-augmented generation (RAG) architecture. It visits approximately 10 relevant pages per query but only cites 3-4 of them in its response. Your content might be indexed, but that does not mean it will be cited.

Traditional SEO tools cannot tell you whether Perplexity recommends your product when users ask for solutions in your category. They cannot show you which prompts trigger your brand. They cannot reveal whether your competitors are being cited instead.

For that, you need specialized Perplexity rank tracking tools.

What Makes a Good Perplexity Rank Tracking Tool

Before diving into specific tools, understand the capabilities that actually matter:

1. Multi-Platform Coverage

Perplexity is important, but your audience also uses ChatGPT (80% market share), Google AI Overviews, Claude, and Gemini. The best tools track across all major platforms so you see the complete picture.

2. Citation vs Mention Tracking

There is a difference between being mentioned by name and being cited with a link. Citations drive trackable traffic. Mentions build brand awareness. Your tool should distinguish between both.

3. Prompt-Level Insights

Which specific questions trigger your brand? Knowing that “best CRM for startups” cites you but “affordable CRM software” does not, is actionable intelligence.

4. Competitor Benchmarking

Share of Voice matters. You need to know not just if you appear, but how often compared to competitors in your category.

5. Actionable Recommendations

Data without direction is noise. The best tools tell you what to fix, not just what is broken.

How to Choose the Right Tool for Your Needs

If you are just getting started:

Start with Rankscale AI ($20/mo) or Otterly.AI’s Lite plan ($29/mo). These give you essential visibility tracking without major commitment. Learn what metrics matter to your business before investing more.

If you run an agency:

Otterly.AI or AIclicks.io offer the workspace management, white-label reporting, and multi-client features agencies need. Both scale well as you add clients.

If you want action, not just data:

Rankability AI Analyzer stands out for providing clear optimization recommendations alongside tracking. It is part of a larger content optimization suite, so you can act on insights immediately.

If you are an enterprise:

Profound and Scrunch AI deliver the compliance (SOC 2), security (SSO), and scale that Fortune 500 brands require. Expect longer sales cycles and custom pricing.

If budget is tight but you need daily updates:

Rankscale AI offers a daily refresh at just $20/mo, while many competitors only update weekly. For budget-conscious teams wanting fresh data, it is hard to beat.

Frequently Asked Questions

Final Thoughts

The shift from traditional search to AI-powered discovery is not coming. It is here. Perplexity processes hundreds of millions of queries monthly. Users trust its recommendations. And brands that track and optimize their AI visibility are capturing qualified traffic that competitors never see.

The tools in this guide range from $20/month to enterprise custom pricing. Start where it makes sense for your budget and scale as you prove ROI.

The most important step is the first one: stop flying blind and start measuring.

Pick a tool. Track your visibility. Discover whether Perplexity recommends your brand or your competitors.

Then optimize accordingly.

Need help with AI search optimization? Contact AIclicks for a free visibility audit.