Case Studies / Carevault
C
Carevault
Health Tech · Care Management SaaS

How Carevault won trust-heavy healthcare search and grew organic MRR 158% in 8 months

Overview

The company & the goal

Carevault is a care-management platform for healthcare providers. Healthcare is a "your money or your life" category: Google holds this content to a higher bar, and Carevault's rankings had stalled because their content lacked the expertise signals — and the technical health — that trust-heavy queries demand.

The goal was to earn organic visibility the right way: expert-reviewed, genuinely authoritative content plus a technical cleanup, turning search into a compounding, low-cost source of qualified MRR.

Our approach

The strategy we ran

1

E-E-A-T & content audit

We audited the site against healthcare quality signals — expertise, authorship, and trust — and mapped where thin content was capping rankings.

2

Expert-reviewed content

We built genuinely authoritative content reviewed by qualified experts, earning the trust that trust-heavy healthcare queries reward.

3

Technical cleanup

We resolved indexation, structured-data, and site-speed issues that were holding otherwise-strong pages back from ranking.

4

Conversion optimization

We rebuilt key pages around provider intent — clearer proof, compliance detail, and faster paths to a demo.

The results

What the numbers did

Expertise signals plus a technical cleanup unlocked stalled rankings, moving Carevault into the top three for its most valuable queries and compounding organic-sourced MRR.

Monthly organic sessions
First 8 months of the engagement
+134%
vs. baseline
M1M3M5M7M9
Blended CAC
Cost to acquire a customer
Before$640
After Angleout$442
↓ 31% lower cost per customer
Demo requests / month
Qualified, organic-sourced
Before28
After Angleout71
↑ 2.5× more demo requests
Page-1 keywords won
Cumulative, by month
96
M1M2M4M6M8M9

Angleout got that healthcare SEO is earned, not gamed. Expert-reviewed content plus a technical cleanup moved the rankings that actually drive our MRR.

Dr. Elena Whitfield
VP Marketing, Carevault
Timeline

How it unfolded

M1

Trust audit

Content audited against healthcare quality signals; technical blockers and thin content identified.

M3

Authority built

First expert-reviewed content published and technical fixes shipped.

M6

Rankings unlock

Stalled pages move up; priority queries reach the top three of search.

M8

MRR compounds

Organic-sourced MRR up 158% with traffic up 134% and CAC down 31%.

Your turn

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