Forgebase is a developer-first database platform. Developers research in their own way — docs, GitHub, error messages, and head-to-head comparisons — and Forgebase was leaving that entire surface area on the table, with paid acquisition carrying almost all signups.
The goal was to make organic the primary, lowest-cost acquisition channel by engineering SEO around how developers actually search — at the scale of thousands of pages.
We fixed crawl budget, rendering, and indexation problems that were hiding thousands of doc and reference pages from search.
We built templated comparison, integration, and use-case pages generated from structured data — winning long-tail developer queries systematically.
We restructured documentation for search: better internal linking, canonical strategy, and content depth around high-intent errors and how-tos.
We tightened the path from doc page to trial signup — contextual CTAs, faster onboarding, and clearer time-to-value.
Programmatic pages and search-optimised docs compounded into hundreds of page-1 rankings, making organic Forgebase's single biggest source of trial signups.
Crawl, rendering, and indexation issues fixed; thousands of pages become discoverable.
Templated comparison and integration pages ship and begin ranking across the long tail.
Search-optimised docs and programmatic pages break into page one at scale.
Organic becomes the #1 signup channel — trial starts up 2.6× with CAC down 41%.